We design and deliver innovative educational solutions that are engaging, accessible and sustainable. We focus on long-term learning success.
generation:l - enjoyable education
At generation:l we are redefining learning with a wide range of training and development products and services. Energy, fun and innovation are at the heart of our approach to continually developing learners and their skills. Every product and service we offer is tailored to the unique needs of its target audience, ensuring an inspiring learning experience for all.
For the love of knowledge: Who we are
We combine playful elements with high-quality content to make learning a positive and confidence-building experience. Since our launch in 2014, we've been reimagining knowledge transfer with a focus on digital learning and strategic leadership development.

Because learning never stops: What we do
We enable organisations to create a culture of continuous learning through personalised training and development. Our solutions address the modern demand for lifelong and age-independent growth, making education more relevant than ever. By helping learners thrive in a fast-changing world, we enable them to reach their full potential.

More than education: Our purpose
Our mission? To revolutionize education. Our vision? To make innovative learning accessible to everyone. Joy lies at the heart of every learning process, serving as the catalyst for dynamic, transformative learning experiences. We aim to foster an inclusive, forward-thinking educational environment that develops confident, adaptable, and future-ready individuals.
generation:l - enjoyable education

What we stand for: Our core values
Our values are the foundation of everything we do and run as a thread through all areas of our work. They guide the continuous development of our offering.
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Fun
When learning is fun, knowledge sticks. We believe that fun is the key to effective learning, so we make fun the cornerstone of everything we do.
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Sustainability
Learning is a lifelong journey. We focus on sustainable, long-term solutions that benefit learners not just today, but throughout their lives, creating lasting learning experiences.
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Simplicity
Education should be accessible and straightforward. By simplifying the learning process, we reduce barriers and create clear, structured pathways to success, building motivation from the start.
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Honesty
Transparency is essential for trust and cooperation. By being honest in everything we do, we build strong relationships that are the foundation for growth and quality.
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What We Offer: Our Products and Services
azubi:web
Our award-winning learning programme for apprentices is available as an app and a website, providing flexible, time and location independent solutions for playful exam preparation. Designed to equip apprentices with the skills they need for the modern workplace, azubi:web is a fun and efficient digital companion for both apprentices and employers (only available in German).
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learning:consulting
Our bespoke consultancy services help organisations build and nurture strong learning and leadership cultures. We design and implement sustainable, long-term strategies that drive progress and success, offering customised solutions to meet your organisation's unique needs.
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online:academy
Our versatile learning platform provides organisations with a fully customisable digital learning platform for employee development. With features such as a dedicated authoring tool, organisations can easily create, edit and manage content to support efficient onboarding and ongoing professional development.
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community:learning
Designed for leaders, this interactive digital learning environment provides a platform for collaboration and shared learning experiences. By exchanging insights, sharing knowledge and developing ideas together, leaders and their teams can grow and drive innovation in their organisations.

Nice to meet you: Our team
Michael Hoffmann
Founder & Managing Director
Heike Peters
Head of Innovation
Rainer Willingshofer
Head of Learning Solutions
Sabine Eiternick-Behm
Manager Business Development
Ivana Tartter
Manager Business Development
Anja Walter
Manager Learning Solutions
Sandra Peters
Innovation Executive
Awards
Recognized by the Institut für Bildung und Medien of the Gesellschaft für Pädagogik, Information und Medien e.V., azubi:web has been celebrated as an outstanding educational medium for its innovative content and exceptional design.






